REI Co-op introduces new own brand bikes, preps new shoes
REI Co-op introduces new personal model bikes, preps new footwear
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Out of doors retailer REI Co-op has unveiled new bicycles below its Co-op Cycles line and is reportedly getting ready to launch a brand new personal model of sustainable energetic footwear.
The brand new bicycles embody its first-ever fat-tire mountain bike, and two town-to-trail e-bikes that can launch alongside the retailer’s new e-bike restore service capabilities.
The inflexible mountain bike is constructed to sort out tough terrain with roots, rocks, sand and snow. The Co-op Cycles DRT 4.1 Fats-Tire Bike retails for round $1,300 and is constructed with a 6061 aluminum body; 6061 aluminum fork; SRAM X1 100 Eagle DUB fats 5 crankset; SRAM DUB English BSA 100 mm fats backside bracket; SRAM SX Eagle 12-speed sifters; SRAM SX Eagle 12-speed rear derailleur; SRAM Eagle, 11-50t, 12-speed rear cogs; Shimano Acera MT-400 hydraulic disc brakes; Shimano brake levers; 26” aluminum rims; 15mm thru-axle entrance hub; 12 mm thru-axle rear hub; 26×4.8 inch tire.
The Co-op Cycles model of e-bikes include electrical pedal help expertise, an built-in rack, low stand-over, entrance suspension, and Shimano motor and battery. The distinction between the 2 bikes is usually the scale of the motor and battery.
“E-bikes are right here to remain, and they’re a lot enjoyable,” mentioned Isabelle Portilla, divisional vice chairman REI Co-op Manufacturers, technique and design. “We all know e-bikes are serving to individuals get outdoors rapidly, extra usually and nearer to residence. They’re nice as a restoration possibility post-injury or a enjoyable and accessible technique to begin driving for the primary time and they’re a planet-friendly transportation different.”
The Kent, Wash.-based retailer has hundreds of personal manufacturers merchandise below the REI Co-Op Model label, together with clothes, health gear, climbing tools, bicycles, tenting gear and extra.
Commerce publication Footwear Information reported on three new footwear merchandise which are anticipated to launch subsequent 12 months and spring 2022. The footwear will are available in three types known as Traverse (a backpacking boot), Flash (a hybrid path shoe) and Beyonder (an informal shoe that can be used for climbing).
The footwear are going to be produced from its proprietary applied sciences to be a light-weight shoe that might be a few of the most accessible footwear accessible, in response to Bennett Grimes, footwear product supervisor, REI Co-op Manufacturers, within the article.
Learn the full story at Footwear News.
REI Co-op operates greater than 160 shops and the brand new footwear aren’t anticipated to be accessible till subsequent 12 months and spring 2022.